WORKGROUP 72
SEPTBEMBER 28, 2017

CHINA: mHEALTH & CROSS-BOARDER MEDICAL SERVICES





WORKGROUP 72
SEPTBEMBER 28, 2017

CHINA: mHEALTH & CROSS-BOARDER MEDICAL SERVICES

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Mobile technologies, social networks and e-commerce are some of the most prominent examples of digital technology advancements in the People's Republic of China. Healthcare universally lags behind other fields in innovation. New technologies, while challenging the status quo practices, present a wild range of opportunity for technical advancement and care personalization. In other fields, information and communication technologies are already changing the daily reality of the average citizen of the People's Republic of China. In order to keep up with the progress, digital innovation is a must in care delivery, and the market is moving - in the first half of 2016, the volume of private investment in digital care has already exceeded $1,4B.

Rapidly aging population of the People's Republic of China, coupled with the following expansion of the governmental healthcare programs signify the strengthening societal focus on care delivery. 35-year long "one-child policy", which terminated in January of 2016, aided in managing population growth and facilitated economic stability. However, the policy amplified the universal trend in population aging, and so far the tendency has not registered a slow-down. Chronic disease management becomes a priority as the life expectancy of the Chinese citizens grows, which stresses the system of medial care, both in the medical and educational aspects. The world is watching as the People's Republic of China prepares to meet these challenges.

mHealth is a trend scrutinized globally, and in the People's Republic of China mobile medicine could be the most prominent area of growth. In 2016 the volume of the national market of medical services is ¥7B and is expected to exceed ¥10B in 2017 with 74.5% CAGR. Mobile health app market in the last five years has grown considerably, attracting investors. As is the case universally, mobile health apps so far have been used to provide a set of primitive functions. Self-diagnostics and medical examinations are included in just 8% of the total amount of apps with the other 6% used for searching for extra information. However, it is clear that mobile products would soon be used for a much wider range of applications in the People's Republic of China. The combination of the government support, growing incomes and advanced technologies present a new horizon of opportunities. The blooming middle class supports the demand for high-quality care delivery, which in itself is the source of constructive pressure onto existing capacities. Retrospectively, EY reports mark the growth of the private insurance market in the country from ¥1,5T in 2014 to ¥2.4T in 2015. In 2020, the market is expected to reach ¥5T.

Over 700 million citizens of the People's Republic of China have access to Internet and 86% of them get on-line via their mobile phones , which facilitates rapid development of disruptive information and communication technologies and services. mHealth is the field where we shall see fundamental changes in care delivery in the People's Republic of China in the nearest future.

AGENDA
1
One-Child Policy
the aging society
2
Chronic diseases
tumors, cardiovascular diseases, COPD,
metabolic syndrome
3
Medical Information Systems
Interoperability
safety, comprehensiveness, continuity,
cross-boarder compatibility
4
Access to Care
second opinon, export and import of medical services, auto-therapy
5
Chinese Medical Insurance Policy
Coverage
volume, underwriting, telematics
6
Digital Distribution of Care Instruments
on-line policy, digital prescription, consultation
7
Chinese Pharmacology
locally produced pharmaceuticals potential, internal and external barriers and triggers
8
Chinese IoMT
basic analytics, cyber-consultation, safety,
non-invasiveness, integration
9
Medical Service Certification
JCI, ISO
10
Standartization
national protocols, international compatibility and compliance
ORGANIZED BY
WORKGROUP 71, MEDICAL DATA-DRIVEN MARKETING >>
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THE PROGRAM OF SESSION 72 OF THE WORKGROUP FOR MEDICAL IT-SPECIALISTS
"VIRTUAL AND MOBILE MEDICINE"

CHINA: mHEALTH AND CROSS-BOARDER MEDICAL SERVICES

SEPTEMBER 28, 2017
13:00 registration open (auditorium 518)
14:00 opening and keynote addresses
Keynote Adresses
Peter Kuznetsov
Faculty of Healthcare Management and Economics, Science and Research Institute "Higher School of Economics", professor.
Vice-president of the National Association of Medical Informatics,
M.D., Ph.D.
pkuznetsov@hse.ru
Tatiana Komissarova
Dean of the Science and Research Institute "Higher School of Economics", Ph.D., MBA, professor

tkomissarova@hse.ru
SPEAKERS
INTERNET PROMOTION OF RUSSIAN PROJECTS IN CHINA

Maxim Spassky
spassky@me.com
Advisor on Digital Marketing & SMM in China
DISCUSSION
Michael Shifrin
Medical Mathematics Laboratory,
Burdenko Scientific Research Institute of Neurosurgery,
Director
shifrin@nsi.ru
Dmitry Venediktov
The First Director of the Scientific Research Institute for Medical and Medico-Technical Information, MD, professor, Corresponding Fellow of the Russian Academy of Sciences
mz@mcramn.ru
RESOLUTIONS AND CLOSING ADDRESS
71

WORKGROUP SESSIONS HELD
4 528

EXPERTS ATTENDED WG SESSIONS
13

YEARS IN MEDICAL INFORMATICS
3

AREAS OF PROFESSIONAL FOCUS:
PREVENTIVE MEDICINE, TELEMEDICINE, MOBILE
MEDICINE
30

RESOLUTIONS FOR GOVERNANCE BODIES
5

PROFFESSIONAL ASSOCIATIONS
CONTACTS
11, Myasnitskaya ultisa, auditorium 518 (elevator to 5th floor, further follow signs),
Moscow, Russia NATIONAL SCIENCE AND RESEARCH INSTITUTE "HIGHER SCHOOL OF ECONOMICS"

IMPORTANT: ID required on entrance (driver's license or passport)
Parking available at the address: 11, Myasnitskaya Ulitsa
(multi-level underground lot, an entrance billboard on the right side shows vacancies)
A link to all presentation files and videos will be e-mailed to registered attendees, speakers and to those who pre-registered but could not attend.
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